Tv Production Companies Tennessee

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TARGETING BY ZIP CODE

If your media buy is sensitive to demographics, one method of buying will deliver precision, especially if you buy from cable service companies on a local basis. From Beverly Hills to the Bronx, expanding your geographic exposure is as easy as qualifying the socio-economic profiles of you audience. Marketers now use ZIP codes to identify the geographic distribution of their potential viewers. As markets become more segmented, a new method of categorizing American neighborhoods is gaining ground.

THE CLUSTERING OF AMERICA. This is a book by Michael J. Weiss which dissects different lifestyles in contemporary America based on the U.S. Postal Service's Zone Improvement Plan - better known as ZIP codes.

THE 5 DIGITS OF YOUR ZIP CODE CAN TELL A MARKETER WHAT YOU ATE FOR BREAKFAST

Weiss explains that your ZIP code, which actually represents the community where your live, reveals a lot about the people who live within its boundaries.The 5 digits of your ZIP code are not being used to tell marketers the kinds of magazines you read, what you eat for breakfast, and the brand of toothpaste you are likely to use. Marketers even use ZIP codes to decide what kind of celebrity to use in their advertising. (From The Clustering of America, byMichael J. Weiss; Perennial Library, Harper & Row, New York; IBSN 0-06-091599-4; $10.95.)

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