Tv Infomercial
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INFOMERCIAL FORMATS PRODUCTION OF YOUR INFOMERCIAL The right format is at the heart of every infomercial project. To begin with, the show is usually a half-hour in length, and there will be significant expense for production. Your production cost, the way you present your information, the pacing of your show, and its ability to keep the audience glued to the TV depends on your infomercial's format. Following are two examples of effective formats. Time-Life produced their"Rock N Roll of the '60s" infomercial as a music video documentary hosted by a disc jockey who presents a succession of music videos from a broadcast control booth. Psychic Friends Network made their infomercial a talk show hosted by Dionne Warwick before a live audience. THERE IS NO SUCH THING AS THE ONE MOST EFFECTIVE FORMAT. Shoot your infomercial in a format that best demonstrates the benefits of your product. Having a roomful of people with serious bald spots may not be the most aesthetically pleasing sight on television. However, it was certainly the most effective way for Ron Popiel to introduce his GLH Formula, a baldness treatment. If you're having trouble deciding between different formats, watching some of the most popular regular TV programs may offer some interesting clues. One thing to think about is what your viewers are accustomed to watching on television today. One example of popular programming is tabloid-type programs like "A Current Affair", "Rescue 911", and "Hard Copy." These shows present investigative segments which explore specific subjects in an exciting and entertaining manner.
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