Television Advertising Statistics
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If you decide to go with your source company's service bureau, make sure they are willing to:
If you decide to hire your own service bureaus, shop around for the best rates. Avoid bureaus with exorbitant set-up fees, usually more than $500.00. Make sure the bureau has the capability and the experience to handle your requirements, and that they operate 24 hours a day. BUSINESS NAME. A standard order slate will show your 800 number along with your business name and mailing address. Remember that a TV viewer will have to copy all this information in order to write a check and mail it to the correct address. So make your wording short, clear, and easy to spell.
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