Respond 2 Drtv
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THE BIRTH OF DRTV A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising feasible. Three services made available during the last decade made direct response television possible. They are: TOLL FREE 800 NUMBERS - The consumer is now able to respond or interact directly with the advertiser. The numbers are widely available, convenient, and most importantly, free to the consumer. PROLIFERATION OF CREDIT CARDS - Over 100 million credit cares are in circulation in the U.S. alone. This tool enables a huge number of consumers to make purchases over the telephone. OVERNIGHT DELIVERY - To get consumers to respond to your sales offer right away, make sure you give them the satisfaction of having you product right away. Remember, consumers are willing to pay a premium to get you product overnight. They want it now!! MERCHANT ACCOUNT - Service bureaus that handle order taking for you will almost certainly require you to have your own merchant account. Without a merchant account, you will not be able to accept credit card payments. Needless to say, this will seriously affect your overall sales figures. If you do not have your own merchant account to process credit card orders, it is essential that you use a service bureaus or enter into a joint marketing venture with a company that is able to extend you this privilege.
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