Production Companies Film And Video
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Per order deals are usually available for both DRTV spots and half-hour infomercials. With per order advertising, the station may charge a fixed amount for each unit sold or a percentage - between 30% and 75% - of the gross value of the product. As with per inquiry deals, some stations may want a guarantee before they air your infomercial or DRTV spot. The guaranteed amount is usually based on the percentage the station expects to earn from the selling price of your product. For example, if your product sells for $100 and the station wants 50%, the station will want a guarantee based on $50 per unit. If the station asks for $1,000 as a guarantee, it will run your infomercial or DRTV spot until you've sold 20 units.
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