Multimedia Marketing

Anyone with a computer and modem can become an electronic publisher of Multimedia Marketing on the Internet, disseminating information to a global audience. While this new medium explodes with Multimedia Marketing information, it also poses a vexing problem: How do you evaluate the quality of the Multimedia Marketing information? Just because a document appears online doesn't mean it contains valid information. In fact online information demands close scrutiny.

The publishing world has a long tradition of journalistic standards to which print materials are held. Although many writers and publishers adhere to these standards when publishing on the Web, many don't. It's up to you to cast a critical eye, sorting Multimedia Marketing fact from fiction, actuality from opinion. Whether you are reading a printed article or an electronic one, a healthy dose of skepticism is in order even when it comes to our Multimedia Marketing recommendations.

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Are You Searching for Multimedia Marketing Resources?

If you decide to go with your source company's service bureau, make sure they are willing to:

• Give you your own unique 800 number.


• Give you call reports on a daily basis.


• Give you a copy of the itemized call statement from the phone company at the end of each month.

If you decide to hire your own service bureaus, shop around for the best rates. Avoid bureaus with exorbitant set-up fees, usually more than $500.00. Make sure the bureau has the capability and the experience to handle your requirements, and that they operate 24 hours a day.

BUSINESS NAME. A standard order slate will show your 800 number along with your business name and mailing address. Remember that a TV viewer will have to copy all this information in order to write a check and mail it to the correct address. So make your wording short, clear, and easy to spell.

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