Movie Production Companies
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FINISHED LENGTH From the first frame to the last, your infomercial should be 28 minutes and 30 seconds long. Your first frame should actually be the standard disclaimer stating that "this is a paid program" from your company. Your last frame should state that "the preceding was a paid program" presented by your company. POST-PRODUCTION This is the part of the production process where you create the tone of your infomercial, so we'll review what's involved. This portion of the production process is usually considered the editing stage, although it involves much more than just editing your footage. Text, graphics, background music, and video and audio effects are all added during post-production.How you cut, fade-in, fade-out, insert, roll, and merge one scene with the next lends to the overall tempo of your show. This is where you can run wild with animation, 3-D graphics, split screen, multi-screen, and much more. With today's technology, your infomercial's ultimate look is limited only by your imagination and your budget. DESKTOP LEVEL. For rock-bottom, basic post-production work, you can use a studio with a system built around a desktop video system. Popular desktop brands like Video Toasters and Matrox will give you basic broadcast quality. (Average rate - $75 per hour.) integrated simultaneously in a variety of ways, using a wide assortment of effects. Although some companies using desktop-level video editing systems have A-B roll capability, most post-production houses with this capability use more sophisticated, top-of-the line editing systems. (Average rate - $125 per hour.) NON-LINEAR. This is the future of post-production. It is called non-linear because your program is edited without using a tape. Instead, the hard drives of a computer store and manipulate the images you've shot. The system is highly digital and usually comes loaded with effects. And since it edits at the speed of a digital hard drive, your work is finished faster and with more creative flare. (Average rate - $250 per hour.)
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