Mindshare Media Buying

If you've spent any time online looking for Mindshare Media Buying, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for Mindshare Media Buying ad banners and links to their websites from other companies' websites. Advertising rates vary wildly, depending on the site and its audience.

What determines which Mindshare Media Buying sites attract advertisers? Sites whose audience demographics match those of the advertiser's customer base. For instance, companies who sell Mindshare Media Buying to businesses, want to pitch their message to executives who making decisions in that area. To put it bluntly, the Mindshare Media Buying advertiser wants to get their message to you, the consumer. That's why they use appropriate and appeal banners and links like those shown below.

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BUYING ON C.P.O.

If your media buys are to be based on any single common denominator that monitors performance, it should be Cost Per Order (CPO). In direct response television, the bottom line is your CPO - how much it costs you to generate one sale or one inquiry.

THE LOWER YOUR CPO, THE HIGHER YOUR PROFITS. Remember, with DRTV, media buying has nothing to do with programming or demographics. It is strictly a numbers game. The fewer dollars you spend to reach your viewer base, the better your CPO.

CPO SHOULD GENERALLY BE UNDER 50% OF SELLING PRICE. To determine your CPO,simply divide your airtime cost by the number of orders you generated from that single airing of your infomercial. This amount should be less that 50%of your selling price.

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