Media Seattle Television

Media Seattle Television Chatrooms are simply places on the Internet that people who have an interest in Media Seattle Television get together and share what they know. These are simply small VIRTUAL COMMUNITIES and provide a place for group discussion on Media Seattle Television.

The Media Seattle Television chatroom in most cases will not be private and you don't need to pay anything to join or participate. Many people that visit chatrooms never say a word but just listen, This is known as LURKING and is not bad. They simply listen to what others are taking about to learn more about Media Seattle Television.

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STATE OF TELEVISION

When the American TV viewing market was being served by only three or four stations - ABC, CBS, NBC, and in some cities, an independent station -behavioral and social patterns were mainstream and demographic diversity was not an issue. Viewing patterns were, therefore, quite similar everywhere. Back then, media buying was relatively easy.

Now the reverse is true. With cable service, satellite programming, low-power and full-power broadcasting, the route to today's TV audiences is more complicated and difficult to follow. Today, the U.S. TV viewing public is divided into over 200 markets, each with 20 to 30 channels to choose from.

Fortunately, television retailing pioneers have paved part of the way for us,making it possible to identify certain media-buying styles that work well for infomercials.

For example, those who cultivated DRTV have proven to us that buying late-night TV time is cost effective. Since late night airtime costs less, it delivers one of the lowest cost per order, or CPO, figures obtained, enabling marketers to break even with fewer orders.

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