Media Buying Agency Orf Austria
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PRICING DRTV advertising should not dictate the price of your product, which must be identified before you start formulating your DRTV project. However,certain factors should be considered in determining the price of your product. ECONOMIC VALUE.This factor has nothing to do with your manufacturing cost.It is the perceived value of your product based on the convenience or satisfaction it is likely to provide the consumer. A $100 toothbrush cleaner has little economic value, since a consumer would purchase a replacement toothbrush for $2 before investing $100 on a toothbrush cleaner. SHIPPING & HANDLING. The consumer sees this as a cost added to the price of your product. You should view it as a way to pay not only shipping costs, but also your cost of order taking. Further more, where possible, upsell the buyer to order overnight delivery at a premium charge.
PAYMENT PLANS. Payment plans for credit card buyers come in a variety of packages, depending on the category and base price of the product. For products under $100, plans offering 3 payments are the most common. On the high-end of the spectrum, for example, Crosswalk, and exercise machine has a plan offering 10 payments of $49.95. Several studies indicate that the number of infomercials offering payment plans have increased threefold over the last two years. Since the single pay threshold is usually $100, you should offer a payment plan if your purchases price is $100 or more.
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