Infomercial Personalities
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ACCEPTING CHECKS OVER THE PHONE - Don't limit your phone in sales to credit card holders. By expanding the way TV viewers can pay for their purchases, you increase you probability of making a sale (with the introduction of checks-by-phone, your potential market is likely to grow by another 30%). Check Verification makes you product available to millions of people who do not have a credit card but do have a checking account. Here are some practical reasons why you should consider accepting check orders over the phone: IT COMMITS THE BUYER - The buyer doesn't have to write a check, write his name and address on a piece of paper, look for an envelope, get postage, and then mail the order. These steps can take anywhere from a few minutes to a few days. The longer it takes, the higher the odds your potential buyer will change his mind. INSTANT GRATIFICATION - Your customer's order can be cleared and processed faster if he doesn't have to mail a check which you bank has to clear before the order is processed. With Check Verification, you get the money within 48 hours and you customer receives you product sooner. COMPETITIVE RATES - If your ticket price is over $59.00, you unit cost to process a check order by phone will be almost the same as the commission the bank charges your merchant account. As this service become more readily available, and as merchant account become more difficult to acquire, accepting check orders over telephone is a feature DRTV marketers can no longer ignore. CONTINUITY PROGRAMS - Develop a product or service that will fit into your back-end marketing program. Remember, the easiest person to sell is one who has already purchased from you.
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