Direct Response Industry

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Need a DRTV/Infomercial Business Plan? This downloaded sample Direct Response Television Business Plan is a comprehensive example that includes exhaustive financial forecasting, in layouts that are required by banks, lenders, and investors. The sample can be used to quickly and easily develop a DRTV or Infomercial business plan that reflects your company's situation. Plus much more ..

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CELEBRITY: PERKS & MORE The basic compensation package is usually just the beginning of the negotiation process. The following factors are equally critical to a celebrity who is evaluating your acquisition offer:

LENGTH & EXCLUSIVITY. Usually celebrities don't want to be bound for long periods of time. Most agreements are for one year with renewal options.Exclusivity is also crucial. It prohibits the celebrity from endorsing or acting as a spokesperson for a competing product. Exclusivity also defines where you may and may not use the celeb's materials and where the celebrity's image may be used.

RELATED MEDIA. If the celeb's appeal is strong enough to make a big difference in your product's appeal, you may want to use him or her in your print ads, sales literature, or even your packaging. Although this usually requires more work for the celebrity, the perceived value of his/her participation in your overall marketing campaign will definitely mean more dollars in the compen-sation package.

TRANSPORTATION & ACCOMMODATION. Since most celebrities belong to a union, you will be required to hire them under union terms. This means first-class air travel and accommodation wherever you are shooting your infomercial. If the celebrity demands to bring a companion, the perks should be extended.

STAR GUIDE - This is a trade-size directory of over 3000 names and addresses of TV and movie stars, musicians, sports celebrities, politicians, and other famous people. Updated every year. Complete alphabetical index. Over 175 pages. $12.95 Published by Axiom Information Resources, P. O. Box 8015 Ann Arbor, MI 48107. Using a famous face to sell your not-yet-famous product can be quite effective. It's one of the oldest tricks in the book, probably as old as television itself.

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