Campaign Facts In Advertising
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If your business name is long or complicated, you may want to open a new bank account using a different name. Acronyms usually work best. For example, if your business name is Communicators International Enterprises, register a new account for C.I.E.. Both you and your customers will benefit from such a change. YOUR MAILING ADDRESS Since mailing addresses appear on the TV screen for just a few seconds, post office box numbers or short addresses are easier to remember and spell. For example, if your business is in a city named Lauderdale-By-The-Sea, you might want to drive a few miles south to get a P.O. box in Miami. Its not only more recognizable, but it is shorter and easier for viewers to spell.
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