Advertising Cable Demographics Tv
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JOINT-VENTURE PROJECTS Financing is a common road block for most start-up businesses, particularly if the business involves direct response television, which people outside the industry often perceive as an extremely high risk. Infomercials, a relatively new form of marketing, have their share of critics who consider their stability to be suspect. Because of this - and the general volatility of television - conventional financing is often out of the question. Start-up businesses and individual entrepreneurs often seek friends and family members to provide seed capital for infomercial production and test marketing. A simple infomercial with no celebrities, elaborate props, or post-production effects may cost anywhere from $10,000 to $15,000 to shoot and edit in 3/4 inch U-Matic format. Add to this another $10,000 to $15,000 for TV airtime, and you are looking at a minimum of $20,000 to reasonable launch an infomercial campaign on your own.
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