DRTV Advertising
A NEW FORM OF TV ADVERTISING Today's infomercials are a far cry from the "long-form" televised sales pitches (5 and 10 minute commercials) of the early '60s. This was when half-hour shows sponsored by soap manufacturers gave birth to the term soap opera.
TV advertising three decades ago was largely confined to promotions which: (1) told viewers that a particular product with certain features existed, and (2) motivated viewers to go to the nearest retail outlet to buy the product. Television then, in the strict sense of the word, was nothing but an advertising medium.
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| This downloaded sample Direct Response Television business plan is a comprehensive example that includes exhaustive financial forecasting, in layouts that are required by banks, lenders, and investors. The sample can be used to quickly and easily develop a DRTV or Infomercial business plan that reflects your company's situation. |
Today television has evolved from a mere advertising medium into a dominant distribution vehicle. Today's infomercials and direct response TV commercials go beyond product promotion. They actually give the consumer a means to directly purchase the merchandise being advertised. Conventional TV advertising presents a product that is available through retail outlets or a distribution network. Direct response TV ads actually sell products direct to the TV viewers. Direct response marketing remained the domain of mail order and other print forms of direct marketing until television matured, and advertisers began to recognize its direct marketing potential. In fact, the terms infomercial and DRTV spots came into being because television gives the advertisers a platform conducive to direct marketing.
Coverage 98% of all U. S. households have at least one television set. In this Electronic Age, TV has surpassed all other media as our primary source of information and entertainment.
Cable TV 60% of all TV households in the U. S. have cable service, providing a wide variety of channel selections in comparison to an all broadcast environment.
Longer Hours Since we've evolved away from being a 9 to 5 society, television executives recognized the profitable viewership base found in late night hours. Remember when TV stations signed off at midnight?
Airtime Availability With thousands of national, regional and local TV stations, and with extended programming hours, airtime is readily available. The growth of Cable TV, satellites, and superstitions has brought television a long way since the time when we only had CBS, NBC, and ABC.
Infomercial Production and DRTV Firms
direct response industry |
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packaging for infomericals |
highly ranked infomercials in u.s.a 2004 |
